In my travles over the past week I have met with 10 senior managers all looking to sell more. They want sales now. Nothing new there.
It strcuk me over the course of these meetings that sales managers and buisness owners need to get back to basics; focus on what it is they have or do that makes a difference to their clients lives and increase their level of customer/prospect facing actvity.
As my old marketing professor used say, “face the customer, listen to what they are saying and then uncover the personal win your prospect will get from buying your product/service/solution”.
Selling is still the toughest profession in the world. But it is not a black art. It can be made much easier and less stressful if you listen, ask the right questions and stay in contact regularly.
John from The ASG Group: www.theasggroup.com
